We’ve been busy behind the scenes.
Not just bringing you our new AW26 collection, but completely reworking the Longsands website to make shopping with us quicker, easier and, frankly, a lot nicer.
The idea was simple: give you exactly what you came for — Longsands Clothing.
Less hunting around. Less clicking back and forth. More discovering the good stuff.
See it. Like it. Quick Add it.
Shopping shouldn’t feel like hard work.
Our new Quick Add feature lets you choose your size and add pieces straight to your bag while you’re browsing — without having to open every individual product page.
Spot something you like? Pick your size. Quick Add. Keep moving.
It’s especially handy when you already know what you want… or when the basket starts getting slightly more ambitious than planned.
Swipe through products without leaving the page
We’ve also completely changed the way you can browse our collections.
You can now swipe through product images directly from the collection page, giving you a better look at colours, fits, details and lifestyle shots without constantly jumping in and out of products.
On mobile, it makes browsing Longsands feel much more natural — just swipe, scroll and keep exploring.
Find My Fit
Getting the right size online shouldn’t involve guesswork, three open tabs and measuring an old T-shirt on the kitchen table.
Our new Find My Fit feature is designed to make choosing your Longsands size much easier.
Using the sizing information for each garment, it helps guide you towards the fit that should work best for you — particularly useful as we introduce more styles, cuts and silhouettes across the range.
Less uncertainty. Fewer wrong sizes. More chance of getting it right first time.
Style With
Sometimes you find the perfect sweatshirt and then wonder what actually goes with it.
That’s where Style With comes in.
On selected products, you’ll now find recommendations for complementary Longsands pieces — helping you put together a full look rather than shopping for everything in isolation.
A tee that works under the overshirt. The right trousers with that sweatshirt. A cap or beanie to finish it off.
Think of it as us quietly standing in the corner saying, “That would look mint with this.”
A much quicker way to get around
We’ve rebuilt the navigation too.
The new menu is cleaner, faster and much more focused on how people actually shop. Whether you’re looking for New Arrivals, T-Shirts, Sweatshirts, Hoodies, Headwear or something specific, you should be able to get there without disappearing down a rabbit hole.
The whole site has been stripped back and sharpened up, with bigger imagery, cleaner product pages and much more focus on the clothes themselves.
Because that’s really what you’re here for.
Real reviews from real customers
You’ll also start seeing product reviews across the website.
We can tell you a T-shirt feels great or a sweatshirt fits brilliantly, but hearing it from someone who has actually bought and worn one is far more useful.
Reviews will help you get a better idea of fit, feel and what other Longsands customers think before you decide.
And if you’ve already got a favourite Longsands piece, we’d love you to leave one too.
And then there’s AW26…
Of course, a new website needs some new clothes.
Our Autumn/Winter 2026 collection is landing alongside all of this, with new pieces, new colours and plenty more going on than we can squeeze into a paragraph here.
AW26 deserves its own introduction, so we’ll be giving you the full story separately.
Longsands Clothing, front and centre
The biggest change isn't really a feature at all.
It’s focus.
Longsands has grown into more than a clothing brand over the years, particularly with everything happening on the hospitality side of the business. We love that — and there’s plenty more to come from it.
But we also realised our website was trying to do too many things in one place.
So we’ve changed that.
From now on, the main Longsands website is being tailored around exactly what most of you arrive looking for:
Longsands Clothing.
The hospitality side of Longsands will have its own home, making it easier to follow what’s happening there without mixing it into your shopping experience.
We’ll have more to share on that soon.
For now, have a look around.
Swipe a few products. Try Find My Fit. Build an outfit with Style With. Quick Add something you probably don't need but definitely want.
Welcome to the new Longsands.
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